Industry-specific SEO goes beyond the generic steps used to optimize websites for the purpose of getting attention from searchers who are looking for related topics as well. Health care providers, insurance companies, automobile manufacturers, real estate companies and restaurants are just a few examples of the types of businesses that will get more of their target customers.
Getting Ahead of the Competition
Potential customers not only go online to find products and services, but also to learn more about new technology, treatments, laws, or other information that is related to that product or service. A patient who has been diagnosed with a medical condition might go online looking for symptoms, treatments, and the types of doctors they should go to for their care. A health care provider who has used industry-specific SEO will have valuable information about the conditions they treat and the types of results they have obtained instead of just mentioning that they treat conditions that fall under a specific heading.
Keeping SEO Current
Any business like those mentioned above are likely to see constant change and the information on the provider’s website needs to be updated regularly to reflect these changes. Industry-specific SEO is designed to not only get attention from people who are looking for any information, but for specific new discoveries that could be important to them. This is true whether it is new safety ratings for automobiles or a new treatment that could save their life.
Some businesses are fine with generic SEO but there are many that aren’t. Using a one-size-fits-all model is not the way to get the best results for a business that has a lot of competition and needs to set itself apart from the pack. Industry-specific SEO goes to a different level of detail to provide the information that will drive a relevant visitor to act on the call to action and become a customer or patient.