What if my competitor starts ranking for the same keywords as me on Google search results pages?
In a perfect world, no two people would compete to rank for the exact same keyword phrases. In this world in which we actually live, however, SEO professionals often find themselves competing for the exact same keywords.
If your SEO campaign is successfully outranking your competitors, it may feel like you’ve found SEO nirvana. However, SEO isn’t always that simple – what happens when one of your competitors comes along and starts ranking just as well or even better than you?
There are several possible scenarios in SEO , any of which could lead to this situation:
– Your competitor has acquired more links than you have, improving their SEO power (this applies to both PageRank and domain authority). They probably have well optimised titles, content and meta descriptions on their website.
– You’ve neglected to make regular, monthly SEO updates which means their website’s content is better optimised for Google search than yours
– Their website is simply more popular than yours; they might be getting more traffic from SEO , social media, etc.
SEO experts call their competitor outranking them in SERPs “competitive scenario.” SEO professionals should always be aware of this competitive SEO scenario and prepare accordingly. SEO competition can get vicious, especially when one SEO professional’s website is ranking better than another’s for search terms related to their business.
What are the potential consequences of being outranked because of poor SEO?
If your website is outranked by competitors who are servicing customers better, you may lose sales or leads to your competitors. If your SEO campaign isn’t as successful as you hoped it would be, take some time to analyse why – look at your competitors’ websites to see what could be done differently on your end and make your website more appealing in Google’s eyes.
SEO deals with strategies and techniques that make a web page search engine friendly for Google, bing and all of the othe rvariantes, which in turn increases traffic from search results to your websites or web pages. SEO can also be used to help make a website more visible on Google compared to its competitors.
How does SEO work for Google?
SEO helps increase a page and site’s traffic using various methods such as generating high quality content (like this blog post), making technical website changes to increase speed and user experience and also generating content that attracts backlinks. Google looks at around 200 different factors when choosing how to position a website.
What is competitor analysis?
Competitor analysis refers to a detailed examination of all aspects of how a competitor’s business operates. It is important to conduct a thorough competitor analysis before implementing SEO in order to determine your SEO campaign’s direction and techniques.
Why should I do SEO?
Search Engine Optimisation helps you gain high rankings for your site in search engine result pages which can help you get increased web traffic from the targeted keywords that you are trying to rank for in the SERPs. SEO also helps increase site visibility leading to increased conversions and sales. In addition, SEO is an ongoing process; therefore maintaining SEO efforts will not be very expensive compared to one-off promotional strategies such as newspaper ads or TV commercials – it will typically pay off within 1-3 months.
How can I take steps to prevent my competitor outranking on google?
1. Professional SEO audit of your site – Search engine audits help you identify problems within your site that might be causing low rankings on Google as well as SEO techniques that need to be improved on. SEO audits can also provide recommendations on what SEO improvements to make and how to implement them.
2. Website analysis – Conduct a thorough site analysis so you have a good understanding of which SEO strategies are working for your competitors based on factors such as traffic levels, conversion rates, social media profile growth and presence, etc.. This will enable you to devise SEO techniques suitable for your website based on factors such as the size of your web page/s and budget.
3. Competitor research– Do your homework. Once you know who your competition is for certain keyword you need to reverse-engineer what they are doing well and try and replicate this for your website.
4. Better keyword research and selection– Do your SEO homework again. if you can’t compete for specific key words, take a look for more fringe terms, or specific key phrases which you could optimise for. Spending a little time each month doing keyword research will always pay off.
e.g. ‘apple laptops’ will be hard to rank no.1 for, however ‘Buy apple laptops in Cambridge’ is a much more specific term. The competition will be lower for this term. Also, however the search volume will be less (less people searching for it) but this isn’t necessarily bad, because the intent for the searcher is much stronger. Quality can quickly outpace quantity. Do you want a million website visitors? or do you want 100 of the right kind of website visitors.
Should you use Google Ads?
Maybe, Google Ads is an option that you can use to plug the gap of poorly ranking, or highly competitive keywords with good search volume. If you have the marketing budget having a mix of both Google ads and organic traffic can never hurt you.