How to create a page that shows up for search engines. 

Search engines are important sources of website traffic and can be a profitable source for businesses.

They bring visitors to your site who wouldn’t otherwise find you and might not have purchased from you otherwise. The role search engines play in providing users with relevant information and delivering the most targeted traffic they possibly can has increased significantly as more people use them as their primary means of finding services and products online.

Want to know something, want to find something . . . ‘Google It’.

Search engines like Google and Bing provide users with a method of finding information by using keywords to search the internet for websites that contain those keywords (or variations of). Those websites who rank highly in these searches are deemed the most relevant and tend to appear at the top, while lower ranked sites can be difficult to find.

What is a “search engine” and how do they work?

Search engines like Google and Bing provide users with a method of finding information by using keywords to search the internet for websites that contain those keywords (or variations of). Those websites who rank highly in these searches are deemed the most relevant and tend to appear at the top, while lower ranked sites can be difficult to find.

The words used in searches can provide valuable insight into what users are searching for and how they think about their subject matter.

Search engines are an integral part of today’s internet and provide a valuable service in terms of information retrieval, while also providing businesses with the opportunity to be discovered by customers online who would have otherwise been unaware of them.

Having good rankings on search engines can lead to more purchases from potential customers, so it is important for any business to get their website ranked highly on these sites. Using effective keywords for search engines will help users find your content and you can achieve this through creating great pages that flow well for search engine algorithms.

Keywords are important for search engines

Marketing with keywords is an important part of driving traffic from search engines to your website.

There are two main types of marketing involving keywords, organic and paid ads. Organic keyword promotion means that you want a website to be associated with a certain word or phrase when a user searches for it. This generally requires creating content containing this term in the page title, URL, meta data, and body. Paid promotion involves paying for placement in search engine results pages (SERPs).

Organic traffic is far superior in terms of the quality, intent and likelihood of attracting someone who will convert into an enquiry or sale.

With organic traffic you are showing a solution to a visitors problem.

With paid you are trying to sell a solution to their problem.

There’s a big difference.

Do you want to speak to a salesman or someone who may be able to help solve your pain point? Show me the solution, I’m more likely to buy from you if I know, like and trust you and that your product or service is genuinely the best fit for my needs.

Keywords are REALLY important for SEO.

Keywords are important for search engines Marketing with keywords is an important part of driving traffic from search engines to your website. There are two main types of marketing involving keywords, organic and paid ads. Organic keyword promotion means that you want a website to be associated with a certain word or phrase when a user searches for it. This generally requires creating content containing this term in the page title, URL, meta data, and body. Paid promotion involves paying for placement in search engine results pages (SERPs). PPC ads are the most common type of paid keyword advertisement.

How to Make a Killer Page That Converts Well For Search Engines

There are several things you can do to ensure that your website ranks highly on search engines, including targeted keywords, high quality content, and navigational structure. One of the simplest ways to get started is to use relevant keywords in the title, meta description, and body of your page. You can also include other relevant terms within links on your site. The design of the page is important as well, making sure that there are no broken links or missing images will give you a higher chance of ranking highly for search engines like Google or Bing.

Conclusion

Marketing with keywords is an important part of driving traffic from search engines to your website, if the keywords you’re hoping to rank for aren’t on the page there is very little chance of Google finding your website and delivering that web page in its results (SERP – Search Engine Results Page).

From this article you have learned that

  • The role of search engines has increased significantly as more people use them as their primary means of finding services and products online.
  • Search engines are an integral part of today’s internet and provide a valuable service in terms of information retrieval, while also providing businesses with the opportunity to be discovered by customers online who would have otherwise been unaware of them.
  • Keywords are important for search engines and there are two main types of marketing involving keywords, organic and paid ads. Organic keyword promotion means that you want your website to be associated with a certain word or phrase when a user searches for it on Google.
  • The design of the page is important as well, making sure that there are no broken links or missing images will give you a higher chance of ranking highly for search engines like Google or Bing.