You want to convert visitors into customers, right? Convert means to change someone’s opinion or decision. That is what you are trying to do when a person visits your website. They need information about your product or service and they need help making the decision whether or not it is worth their money. This blog post will teach you how to write an effective landing page that converts!
Understand your audience.
Who are you writing for?
Knowing your target audience is essential to creating an effective landing page. You need to know what their needs and wants are so you can cater to them specifically on your page. For example, if you are a car company, your audience might be people who need a new vehicle but don’t know which one to buy. In this case, you would want to make sure your landing page has all the information someone would need about buying a car.
Convert with headlines
When creating your headline, make sure it’s something that will compel visitors to stay on the page and learn more about what you have to offer. The headline should also be relevant to whatever product or service you are advertising.
Tailor your message to match their needs.
The more you can relate to your audience, the better. You want them to feel like they are being heard and understood so that next time they come across your page in a search engine or social media platform, it will be easier for them to convert into customers!
Offer something of value.
What is your product or service?
What makes it different from all others?
How does this benefit people who visit your website?
The answer to these questions should be included on your landing page. This way, visitors have an idea about what they are getting before entering their information into forms and sharing with you personally identifiable information such as email addresses and phone numbers. They also need reassurance that whatever reason brought them here isn’t going waste
Write concise and easy-to-read copy.
Don’t overwhelm people with a wall of text.
Break up your page into different sections and make it easy to read by using bullet points, numbers or subheadings. You can also use graphics as well as icons to point out important information!
Include contact details.
Make sure you include all relevant contact information on the landing page so that visitors know exactly how to get in touch with you if they have any questions or concerns about what is offered here. This should be something like a phone number, email address and maybe even an office location for those who would prefer meeting face-to-face before making decisions related to purchasing your product or service from their end!
Use strong calls to action.
Make sure you ask visitors to do something on your landing page. This could be subscribing to an email list, downloading a document or even making a purchase! Whatever it is that you want people to take the next step toward, make sure there is some kind of action included in this section of your writing and not just one big wall of text where they must seek out what exactly they should do.
Place key information above the fold.
Most people won’t bother scrolling after they’ve got the initial information that was needed to convince them. It’s not just about what is on your landing page either, but also where you place it! Make sure it is above the fold so when visitors do decide to scroll down, their success in converting will be much greater than if everything were placed at the bottom of a long webpage.
Include testimonials and reviews.
People always take other peoples’ experiences into consideration before making any kind of purchase decision themselves. As such, make sure you have some form or testimonial from happy customers who had a good experience with whatever product or service you are trying to sell here available for everyone else too see! This could be done
What does ‘above the fold’ mean?
Above the fold is a term used in web design that refers to the part of a webpage that is visible without scrolling. This generally means including key information at the top of the page so that visitors don’t have to scroll down in order to see it. When creating your landing page, make sure you place important information above the fold!
Make it easy for visitors to contact you
Include all relevant contact information on the landing page so that visitors know exactly how to get in touch with you if they have any questions or concerns about what is offered here. This should be something like a phone number, email address and maybe even an office location.