Since Google has come out with their update, Google Penguin, there is more emphasis than ever before on what Google wants you to put in your website content. Google doesn’t just want good content anymore; they want great content.
Google has created algorithms that go beyond just looking at how many times keywords are used on a page or throughout an entire website. Google wants their search engine bots, also referred to as Googlebots, to not only see how many times keywords are used but what is the quality of those keywords. Google looks at more than just word frequency; Google looks at syntax and semantics and now user experience.
Now you might be asking yourself, what the cheese and biscuits are semantics?
Semantics are basically taking a meaning and applying it to a word. Google is trying to better understand how search engine users are searching for content. Google also wants to better understand what you, as an individual mean by certain keywords.
For example, there might be 1 million Google searches every month for “dog training.” But Google sees varying degrees of intent behind those searches. Google will place emphasis on the user and their experience and how Google can provide a better answer than just a list of web pages with the appropriate keywords in them.
Google has evolved search to be more than just how relevant your content is or not based on their algorithm, because there are so many factors that go into Google rankings.
Syntax . . . No it’s not something you’d buy from a pharmacy!
One ranking factor that is important for Google is to keep their search results clean, readable, and user-friendly.
Syntax refers to how words are strung together to make up sentences. This might sound quite elementary but if you take a look at what Google has provided for “dog training” you can see that there are many takes on this search term (dog training books, dog training at home, how to train a dog . . .).
The same can be said if the user searched for the term ‘Apple’, are they looking for a new computer or fresh fruit?
How can we write better SEO content?
– Write for the user, not just the search engine bots.
– At the same time, write short and precise statements rather than a rambling sentences or a perplexing concept that your readers will find difficult to comprehend. (like syntaxes and semantics 🙂 )
– Write good headlines! The majority of users will see your headline before they read your content. Most will actually only ready the headings . . . fact! You probably skimmed the headings before taking the time to read the content.
– Maintain a good user experience. Knowing what words, phrases, or concepts are relevant for your keywords is important but remember you’re writing content for people not just to please search engines.
– Add your keywords to headings and subheadings – but don’t over do this.
– Include images and media in your content. This will help keep the reader engaged and not just faced with a wall of text (wall of text = boring), you can also add alt tags and descriptive text to images.
If you skipped to this part go back and read the other bits . . .
Search engine optimisation is not what it used to be.
You can write perfect 3k word articles that are filled with the appropriate keywords, but if your content is not engaging, the users will get bored and you’ll more than likely get a bad bounce rate.
Write content that entices the readers and captivates their attention.
This way you’ll write better SEO content for your blog and improve the ability to rank on Google.
Better content = more time spent on your website
More time on your website = good trust signals for google
Good trust signals = better Google rankings